Game Genres
Creating a quality game that is fun to play with a sweet cool factor and solid public relations/ marketing efforts will sell a game. Games will sell even quicker if they are part of a strong-selling genre. “Genres affect sales because many casual fans self-define their interests,” claims Bill Mooney, a game producer at Simon & Schuster Interactive. “Casual gamers will say ‘I only like first-person shooters or turn-based strategy games.’ Thus, genres matter in terms of customer-created
expectation sand definitions. Of course, this is problematic—particularly for games that straddle genres….” “Many consumers know beforehand that they want a strategy game or a first-person shooter,” adds Randy Sluganski, founder of Just Adventure (www.justadventure.com). “Unfortunately, this predetermination also negatively affects sales of certain genres, such as adventure, as many consumers still have a narrow viewpoint of what constitutes a specific genre and are unaware that some genres, like adventure and roleplaying games, have evolved to encompass key elements of other genres, and what once may not have been to their liking would now be a welcome addition to their gaming collection.” Yet this doesn’t mean that designers should abandon their dream games—the games they have always desired to make, a game with innovation, fun, and imagination. “There are plenty of niche markets for all the game genres, and there is still money in them,” states Raymond Lee, editor in chief at Game-Surge. “Few games make it big no matter what genre, so there are plenty of opportunities in the less developed areas.”
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